Effective Date: 7 August 2025

At DecisionWorks, we are committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you interact with our website.

1. Who We Are

DecisionWorks is a UK-based innovation lab led by the University of Lincoln, in partnership with SRC UK, Quantexa, and QinetiQ. Our website address is: decisionworks.ai.

2. What Personal Data We Collect

We may collect and store the following types of personal data:

  • Name

  • Email address

  • Organisation (if provided)

  • Message content (from contact forms)

  • Event registration details

  • IP address and browser/device data (via Google Analytics)

We do not collect sensitive personal data unless explicitly provided by you for a specific reason.

3. How We Collect Your Data

We collect your data when you:

  • Fill out a contact or enquiry form

  • Register for an event or sign up to receive updates

  • Browse our website (via cookies and analytics tools)

4. How We Use Your Data

We use your personal data to:

  • Respond to your enquiries

  • Manage event registrations

  • Monitor and improve our website performance

  • Ensure secure and effective delivery of our services

We do not sell or share your personal data with third parties for marketing purposes.

5. Google Analytics and Cookies

We use Google Analytics to gather anonymised data on how users interact with our site. This includes information such as time on page, pages visited, device type, and geographic region.

For more information on how we use cookies, please refer to our Cookie Policy.

6. Legal Basis for Processing

Under the UK GDPR, the lawful bases we rely on include:

  • Consent — when you submit a form or register for an event

  • Legitimate interest — to improve our website and services

7. Data Storage and Security

We take appropriate measures to protect your data, including using secure servers and limiting access to authorised personnel only. Data submitted via forms may be stored within our email systems or cloud-based tools compliant with UK data protection regulations.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or to comply with legal, regulatory, or contractual obligations.

9. Your Rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, please contact us at: [insert contact email]

10. Changes to This Policy

We may update this policy occasionally. Any changes will be published on this page with an updated effective date. We recommend reviewing this policy periodically.

11. Contact Us

If you have any questions about this policy or how we handle your data, please contact:

DecisionWorks Team
[Insert address]
[Insert contact email]